Music Marketing [dot] com

Musician Press Kits (Some Suggestions to Get Them Opened)

Wonder where all those packages you send are going? The majority end up in the landfill. Worse yet, they end up in a landfill...unopened!

The first step to creating a good press kit is to package what you've got in a way that it will be opened. I've gotten some pretty "extreme" packages over the years, and those work, but there are also more subtle ways to stand out, which is what I'll be looking at here.

(Click on the images below to see a full size version.)

Nothing extremely fancy about this one from Dan Garnett, but it stands out for a few reasons...

For one, there are some tickets attached to it. It's an image music business people would be familiar with, but not in this context, so that will get attention. Plus, it opens curiosity...

Who are the tickets for? I did an interview with Mat Kearney a couple of years ago. Did this guy know? Was it just a coincidence? Regardless, it's something that would make me take a closer look.

Then, there is the uniqueness of the package. Who's the old guy on the front? What's inside when I open it a certain way?

The answer, by the way, is a one-of-a-kind, collage-style "poster" that says, "Music is worth the wait, deep, mystifying, soul-stirring, its own, real, inside us. It's about the heart, time, the pain, surreal meaning, creatvitity, the pain, passion, feeling love, dreams, and escape."

Here is another from Micah Zumar...

This one is pretty simple. Just a basic envelope, but it came from Canada and has a customs form on it, which makes it stand out and appear to be a little more valuable. If you're shipping something out of your home country, don't discount this.

Same goes for unique stamps people may not have seen. These are just holiday stamps and have nothing to do with the package successfully getting to me, but they're still something you'd notice standing out from a big pile of brown/yellow envelopes, which is what most people send their stuff in.

Have something that stands out?

Send it to me. I'll play and review your music on Music Business Radio and, if it's really good, write about it here.

Here is the address to send a CD to:

Tuned In Broadcasting, Inc.
ATTN: Music Business Radio
1310 Clinton St. Suite 200
Nashville, TN 37203

47,257 Words

54 weeks ago, I decided to write a new book on music marketing. I thought it would take about six weeks.

But I'm not really a writer, so...

Today, I finished the first draft. It's 47,257 words.

The first round of editing has already started and, from the initial talks I've already had with the editor, I have a long way to go. I can see the light at the end of the tunnel though.

Once things are a little more polished, I'll be sending out advance, draft copies to musicians in order to make sure that the concepts I'm talking about are clear and that I'm not leaving anything out. After I've made those changes, there will be another round of editing, the final manuscript will go to a layout person, we'll put a cover on it, and the final book will be released to the general public.

If all goes as planned, a finished version of the book should be here within the next two months.

If you're interested in receiving an advanced copy and willing to send me honest feedback, good and bad, about what works and what needs to be impoved, please contact me via Twitter.

One Way to Get Something Done...

If you've been reading this blog or following me on Twitter for a while, you may know that I've been working on new book for the last year. I'm really close to being done, with maybe 10,000 words to go, but as I get closer, I find that I'm running into more resistance.

In short, it's getting harder and harder to write.

Have been working with a business coach for the last year and talked to him about this earlier today. His solution was something called a "punitive nudge."

So I've just written out several $250 checks to Westboro Baptist Church and sent them to him. If I miss a day of writing, he mails one.

And I'm not going to let that happen...

Which means the book will be available very soon.

More details:

1. The book will be called $100,000 Musician. It will show you what it takes to be one.
   
   
2. It will be available here, free of charge. Subscribe to the feed to make sure you don't miss it.
   
   
3. Within the next month, I will be looking for a select number of musicians to look over a pre-release copy and provide me with feedback on what needs to be added or expanded on. If you're interested getting a jump on everybody and helping me to make this book great, subscribe to the feed to make sure you see the announcement. 

12 Albums in 12 Months

Last month, I wrote a post about Mr. Billy and how he leveraged the popularity of Angry Birds to sell music and get attention for himself. Since it's the first week of the new year, I think it's appropriate to talk about his current plan to release 12 albums in the next 12 months.

The plan...

1. Decide what the album's theme will be.
2. Write (or find) awesome songs and record them in 2 weeks or less.
3. Mix and master the music.
4. Do the artwork.
5. Have the digital version available for sale world wide.
6. Have the physical CD available for sale via CD Baby and MisterBilly.com.
7. Rinse and repeat 11 more times.

Visit Mr. Billy's blog to follow his progress.

With the ease and low-cost of both recording and distribution, this is something that any music can do. So why not you?

How to Turn Your Music Business Dreams Into Reality

As we're in the first week of a new year, a couple of days ago, I talked about How to Reach Your Music Business Goals in 2012. If you've gone through that exercise, perhaps you've asked yourself, "Are my music business dreams attainable possibilities or just wishful thinking?"

If your answer is "wishful thinking," there are ways you can take your dreams out of that category and put them into the realm of possibility by using the following strategies...

1. Want it for the right reasons.

Before you go off chasing a big dreams, stop and ask yourself, "Is this what I personally want?" Sometimes, it’s so easy to get caught up in what your family wants or what society dictates that you lose sight of what’s important to you.

• Stop and think about how your life would change if you achieved your goal.


• Tweak things so they are exactly what you want; not what your parents want, your spouse wants, or society wants.


• Consider if the end result is worth all that you'll be required to do.

2. Take small bites.

Once you’ve decided that your music dream is really yours, you’ll need to create a game plan for achieving it. A big part of that is to break down your humongous goal into smaller, more attainable goals.

• If turning your dream into reality has large costs, break down the expenses into smaller amounts that your income can accommodate over time.


• If your goal entails great personal changes, divide these changes into a series of small, achievable steps that will lead you closer and closer to your goal.


• Set realistic targets for achieving the mini-goals and hit them! This can be done via the 10-goal technique I referenced in  How to Reach Your Music Business Goals in 2012. I also have a system called Move Your Music Forward - Goal Achievement System for Musicians, Songwriters, and Music Business Professionals, if you're looking for something a bit more fancy.

3. Network.

As the saying goes, "No man is an island." Take advantage of the knowledge, skills, help, and support of others around you to help you meet your goals.

• Seek mentors that have already met goals similar to yours.


• Find out how others who have been in similar situations to yours have overcome challenges to meet their goals. 

4. Sacrifice.

Most successful people will tell you of sacrifices they had to make in order to attain their goals. Turning big dreams into reality takes time and effort, but the end result is that you'll be able to live the life you desire. However, if you continue to do things the same way you always have, you can only expect to get the same result!

• Do you have spending habits that are hindering your progress toward your goals? Put some frivolous expenses on the back bench in favor of expenses that are directly tied in with your dreams.


• In order to bring some time into your schedule to work on your goals, perhaps you could substitute some of the time you spend watching TV, mindlessly surfing the Web, or playing video games with actions that lead you closer to your goal.

There’s no reason why you can’t turn your music business dreams into reality. You’re the only person who dictates whether or not what you want is possible. So do it!

How to Reach Your Music Business Goals in 2012

Here's a quick exercise you can do to reach your music business goals (or any goal) in 2012.

        1. Make a list of 10 goals you want to achieve in 2012.

        2. Below each goal, list three things you can do right now take to make it happen.

For example, if your goal is "Play 50 shows in 2012," action steps can include, "Call the booker from Club ABC," "Update press kit," and "Call Band XYZ about an opening slot."

        3. Take action.

Do this daily and you'll be amazed when 12/31 rolls around.

Your goals should be big enough that it will take a while for you to achieve them. If you can achieve a goal this month, you're thinking too small. Stretch yourself.

Can a goal be too big? Only if it's something that will cause you to sabotage it. A good rule of thumb I use, especially when a goal is sales related, is to think of the highest number that you can realistically sell now and then double it.

By doing this exercise every day, your capacity to make things happen will be expanding, so take that into account. The goal has to be something you can get your head around though or else you'll give up, using the excuse that it's "impossible."

"Impossible" only means it hasn't been done yet. Still, you have to sell 10,000, and then 100,000, before you can get to 1,000,000. Take things in chunks and you'll get where you're going.

Want a system that's a litte more fancy? Try Move Your Music Forward - Goal Achievement System for Musicians, Songwriters, and Music Business Professionals.

Your Mailing List - Are You Pissing People Off?

NOTE: This is a repost by Willie Jackson. It's not specifically about the music business, but this is a common mistake that I see a lot of musicians make and, even if you're not making it yourself, you've likely experienced it.

If you like what Willie says and want more general marketing advice from him, check out his blog.

Following networking events, conferences, and meetups, there are usually well-intentioned followups that take place electronically as a result of business card exchanges.

Sometimes, however, people will add you to their mailing lists without your consent. In addition to being slimy and ensuring that your spam newsletter does not get read, it dehumanizes the previous interaction.

If I get a newsletter from someone whose mailing list I didn’t sign up for, I opt for one of the following approaches, depending on how I feel:

1. Reporting the email as spam
   
   
2. Unsubscribing from the newsletter, indicating in the process (if it allows for feedback) that I didn’t sign up for it in the first place
   
   
3. Replying to the sender and asking if they added me to their list without my consent

The last one might be a little surprising, but I think it’s a teachable moment, and a little discomfort never hurt anyone (much). I once inquired of a spammer sender (who fit the profile of someone whom I might have crossed paths with) if he and I had met. His reply? “No, but I would like to.”

Sometimes people will be offended if you request removal from their lists, and I think that’s fine. Spam is a problem, and I have no problem aggressively guarding my inbox against unsolicited mail from dishonest marketers. It’s tactics like those that give people a general distaste of marketing in the first place.

And if someone I don’t know adds me to a mailing list I didn’t sign up for and provides no mechanism for unsubscribing (which is illegal, of course), I just report the message as spam, occasionally letting the sender know this by replying to the message.

Google+ for Musicians [INFOGRAPHIC]

It would be wise for you to to have some kind of presence on Google+. If you're like a lot of people though, you're sick of new "social networks" popping up every week and don't feel like learning how to use a new one.

Have no fear. Here are some shortcuts to make your life on Google+ easier...

Bon Jovi is Dead (or Alive)

The true power of "social media" was unleashed earlier today when a rumor spread via Twitter and Facebook that Jon Bon Jovi was dead.

Here is how he handled it...

And thanks to Twitter and Facebook, the rumor is dying as quickly as it was born, with over 47,000 people sharing the above photo within five hours.

YouTube Facts for Musicians [INFOGRAPHIC]

If you've been wondering whether or not you should start putting content on YouTube...